incentive-giving activities taken by an organization to encourage customers to purchase, sales personnel
to sell and intermediaries to carry and promote the organization’s product offering. These include cash
discount, gift and so on. Sales promotion is generally a short-term and time-bound way of promotion.
Personal selling involves the company’s representatives to make a face-to-face interaction with the
customers for making them aware and selling the product at the same time, to provide instant solution
to customers’ queries and to get feedback. It is different from other methods as it directly interacts with
consumers. With scientifi c advancements, there is an overwhelming advancement in telecommunication
and web technology ...
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