Skip to Main Content
Principles of Marketing and E-commerce by Pearson
book

Principles of Marketing and E-commerce by Pearson

by Isita Lahiri, Sujit Kumar Ghosh
May 2024
Beginner content levelBeginner
472 pages
19h 53m
English
Pearson India
Content preview from Principles of Marketing and E-commerce by Pearson
Promotion 153
tively less. The pull strategy takes time to materialize the nal sale, but once the consumers are
motivated, they themselves generate the sale for the organization. When the product has a novelty,
the product is dif cult to understand and customers are brand loyal and highly involved in the pur-
chase process and take the purchase decision before going to the market for purchase, the company
relies on the pull strategy. Procter and Gamble uses the pull strategy to promote its product.
Apart from these two, sometimes organizations apply the combination strategy by doing push and
pull at the same time. The objective of the combination strategy, on the one hand, is to motivate inter-
mediaries to push the product to the subsequent ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Essentials of Marketing

Essentials of Marketing

David Brown, Alex Thompson
Digital Content Marketing

Digital Content Marketing

Agata Krowinska, Christof Backhaus, Benjamin Becker, Fabian Bosser
Marketing Plans, 9th Edition

Marketing Plans, 9th Edition

Malcolm McDonald, Hugh Wilson, Dave Chaffey

Publisher Resources

ISBN: 9781299487246Publisher Website