About the Authors
As a team, Philip Kotler, Gary Armstrong, Sridhar Balasubramanian and Prafulla Agnihotri provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professors Armstrong and Balasubramanian are award-winning teachers and researchers. Together, they make the complex world of marketing practical, approachable, and enjoyable. Prafulla Agnihoti is an expert in Marketing Management and focuses the Indian context to the topics.
Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. ...
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