9
Developing New Productsand Managing the Product Life Cycle
OBJECTIVES OUTLINE
- OBJECTIVE 9-1 Explore how companies find and develop new product ideas.
- OBJECTIVE 9-2 Define the steps in the new product development process and the major considerations in managing this process.
- OBJECTIVE 9-3 Describe the stages of the product life cycle and how marketing strategies change during a product’s life cycle.
- OBJECTIVE 9-4 Discuss two additional product issues: socially responsible product decisions and international product and services marketing.
CHAPTER PREVIEW
In the previous chapter, you learned how marketers manage products and brands. In this chapter, we examine two additional product topics: developing new products and managing products through ...
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