Prioritizing Web Usability

Chapter 8. Writing for the Web

254 How Poor Writing Makes Web Sites Fail

258 Understanding How Web Users Read

• Tip: Hire a Web Writer

• Why Users Scan

259 Writing for Your Reader

• Tip: Know Your Audience

• Three Guidelines for Better Web Writing

• Use Simple Language

• Meeting Low Literacy Needs

• Tone Down Marketing Hype

• Tip: When and Where to Toot Your Horn

• Writing Samples: Before and After

• Summarize Key Points and Pare Down

• Tip: The Two-Sentence Test

• Keeping It Short and Sweet

• Tip: Writing Descriptive Labels

275 Formatting Text for Readability

• Making Usability Skyrocket

• Highlight Keywords

• Use Concise and Descriptive Titles and Headings

• Three Guidelines for Heading Hierarchy

• Use Bulleted and Numbered Lists

• Top Seven ...