Chapter 9. Providing Good Product Information
• Tip: Where To Display Prices
• Tip: Approximate Prices Are Better Than None
• Provide Pictures and Product Illustrations
• Five Big Illustration Errors
311 Support Comparison Shopping
317 Support Sales with Quality Content
• Four Reasons for Informational Articles
• They Don’t Have Products, Do They?
It would be difficult to overstate how many online sales are lost because of unclear product information. At its best, shopping on the Web should be more convenient than shopping in stores, ...
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