Chapter 9. Providing Good Product Information - Prioritizing Web Usability [Book]

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Chapter 9. Providing Good Product Information

287 Show Me the Money

• Tip: Where To Display Prices

• Tip: Approximate Prices Are Better Than None

• Disclose Extra Fees

295 Win Customer Confidence

• Describe the Product

• Test Driving an Auto Site

• Provide Pictures and Product Illustrations

• Five Big Illustration Errors

• Layer Product Pages

• Display Bona Fides

311 Support Comparison Shopping

• Refine and Sort

317 Support Sales with Quality Content

• Four Reasons for Informational Articles

• They Don’t Have Products, Do They?

• More Information

It would be difficult to overstate how many online sales are lost because of unclear product information. At its best, shopping on the Web should be more convenient than shopping in stores, ...

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