Prioritizing Web Usability

Chapter 10. Presenting Page Elements

• When the “Three-Click Rule” Wreaks Havoc

322 Should You Design for Scrolling?

• Four Rules of Scrolling

329 Guiding Users, Step by Step

• Tip: Beware of Magic Numbers

333 Keep Like with Like

• Sloppy Formatting of Forms

• Look at Me!

344 Satisfy Your Users’ Expectations

347 Using White Space

A company has only a browser-size canvas on which to present its message on the Web. People garner their impressions of a Web site based on what they see at a glance, and there’s no guarantee that that will be everything on the first screen—even items that are bold and flashing. Web users have learned through experience to expect certain items in certain areas and to ignore others. Understanding users’ behavior and expectations ...