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Privacy What Developers and IT Professionals Should Know by J. C. Cannon

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Protecting Legitimate Bulk E-Mail

Often companies send newsletters, monthly statements, airline specials, and security alerts using bulk e-mail to consumers who have subscribed to receive these mailings. Unfortunately, many of these mailings are blocked by spam filters and rejection lists. This has led to lost revenue, litigation, and the inconvenience of consumers who rely on the mailings.

Companies such as ePrivacy Group are creating solutions that block spam while permitting legitimate bulk e-mails to make it to their destination. ePrivacy's Trusted Sender Program requires that bulk e-mail companies register with them and adhere to certain practices in order to be accepted into the program. Subscribers to the service are able to add a trust ...

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