Chapter 9. Platform for Privacy Preferences Project (P3P)
Whether consumers are browsing or shopping online, there is a certain expectation that they will be giving up some aspect of their privacy when visiting Web sites. It's very much like shopping at a department store. There are probably surveillance cameras, undercover security guards, store personnel, and even other shoppers who are noticing you as you walk through the store. When you try on a dress or suit, other shoppers are interested in what captured your attention. I'm sure this does not surprise you. What you probably don't know is that every time you use your browser to access a Web site, behind the scenes a lot of information is being exchanged with the Web site in order to connect ...
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