Book description
An insightful overview of the keys to world-class client service in the private banking sector
As the number of wealthy individuals around the world increases, private banking and wealth management companies have grown to keep pace. After the fast growth the long term success is predicated on both winning and keeping clients, making a client-centric model a must. Private Banking: Building a Culture of Excellence provides a clear, easy-to-follow guide to building a committed base, written by an industry expert.
Presenting an overview of the elements required to build a successful and client-focused private bank that delivers the kind of care and excellence wealthy clients demand, the book even includes real-life examples for a better understanding of concepts and, to help you achieve your goal.
Outlines how to implement a practical strategy for success in the growing private banking sector
Explores the key drivers in the private banking industry as well as the most recent developments in the environment to help you stay on top of customer demands
Includes case studies and other resources to show the keys to private banking done right in action
Private Banking provides useful, hands-on advice for building a strong, lasting business in the private banking sector.
Table of contents
- Cover
- Contents
- Title
- Copyright
- Dedication
- Preface
- Acknowledgments
- Chapter 1: A Framework for Excellence in Private Banking
- Chapter 2: What is Driving Private Banking?
- Chapter 3: Finding the Right Organisation and Operational Strategy
- Chapter 4: Forces Shaping the Regulatory Environment
- Chapter 5: Putting Clients at the Centre
-
Chapter 6: Beyond Products—Offering Tailored Solutions
- Crises as Catalysts
- Has Volatility Become the New “Norm”?
- The Role of Financial Services and Products in Wealth Creation
- Adapting to a Changing Environment
- Matching Client Needs to Products and Services
- Conclusion
- Notes
- Appendix 1: Overview of the Most Common Financial Products
- Appendix 2: Key Criteria in the Selection of Funds and Funds of Funds
-
Chapter 7: Why Brand Matters
- The Origins of Branding
- The Functions of a Brand
- Why is Brand So Important in Private Banking?
- How Premium Brands Thrive
- Brand Building Requires Discipline and Consistency
- Brands Have Personalities and “DNA”
- Practical Challenges of Global Brand Building
- Importance of Behavioural Branding
- Alternative Brand Channels
- Conclusion
- Notes
- Chapter 8: Delivering a Superior Client Experience
- Chapter 9: Understanding Service Excellence
- Chapter 10: Winning the War for Talent
- Chapter 11: Defining and Growing Leadership and Culture
-
Chapter 12: Measuring and Managing Performance
- Understanding Performance Measurement
- The Evolution of Performance Management
- From Models to Strategy to Metrics
- The Performance Cycle
- Dimensions of Performance Management
- Defining the Metrics
- Private Banking and Performance Measurement
- Choosing What to Measure
- Balanced Score Card: Soft Measures in Private Banking
- Conclusion
- Notes
- Appendix: Key Performance Indicators
- About the Author
- Index
Product information
- Title: Private Banking: Building a Culture of Excellence
- Author(s):
- Release date: October 2012
- Publisher(s): Wiley
- ISBN: 9780470824375
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