Fundamentals of fund-raising: fund-raising for academic libraries


Fund-raising and donor cultivation are the mainstays of private philanthropy. In order to understand this process it is necessary to understand how private philanthropic foundations work, and how they proceed with the evaluation of the hundreds – and, in many cases, thousands – of requests for funding that they receive each year. There is a process to be followed which in many cases is very particular to the foundation or corporate giving program that one is trying to procure funding from. It is also important to understand the types of grants (gifts) that private philanthropy supports. This chapter also provides a brief history of how private philanthropy has evolved ...

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