CHAPTER 14

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Supporting Multilingual Web Sites

To compete in today’s globalized marketplace for products and services, businesses need to ensure their web sites support multiple languages. The majority of the Internet’s content is in English and as a result, it is also one of the most competitive languages to market in. There are other huge markets to be targeted that are much less saturated and provide more cost-effective marketing opportunities. Potential customers in different markets appreciate businesses that make the effort to provide them information about products and services in their native language. Many users become disengaged with ...

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