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Proactive Marketing for the New and Experienced Library Director by Anthony J. Fonseca, Melissa U.D. Goldsmith

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About the authors
Melissa U.D. Goldsmith is co-owner and sound recording engineer and
producer for MLMC Media, located in Northampton, Massachusetts.
At the time of writing this book she was visiting head of Digital
Special Collections and Technical Services at Elms College in Chicopee,
Massachusetts. She has an MLIS, a certificate in advanced studies in
library and information science, a master’s in liberal arts, and a PhD
in musicology from Louisiana State University, as well as a master’s of
arts in music history and theory from Smith College in Northampton,
Massachusetts. Goldsmith has been a director and grant administrator
of a music learning center in the library, head of multimedia, and
reference librarian/associate professor as well as an instructor for
music courses. Since 2007 she has been reviews editor for The Journal
of Film Music. Her articles on librarianship, popular music, and film
music have appeared in Choice, portal, Notes: The Quarterly Journal
of the Music Library Association, Codex: The Journal of the Louisiana
Chapter of the ACRL, Louisiana Libraries, and Naturlaut: Journal of
the Chicago Mahlerites. Her book chapters have appeared in Dracula’s
Daughters: The Female Vampire on Film and Crossing Traditions:
American Popular Music in Local and Global Contexts. As a member
of the American Musicological Society, Goldsmith has chaired sessions
on electronic theses and dissertations, alternative careers in musicology
(including music and special librarianship), student leadership, and
music librarianship, served as listserv moderator and member of
Communications, Career-Related Issues, and Outreach, and presented
papers on Alban Berg’s film music interlude in his opera Lulu, Jim
Morrison’s rapport with the underground newspaper The Los Angeles
Free Press, William S. Burroughs’s musicality, and Kenneth Rexroth’s
jazz poetry experiments.
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Proactive Marketing for New and Experienced Library Directors
Anthony J. (Tony) Fonseca is library director at Elms College, Chicopee,
Massachusetts. He has an MLIS from Louisiana State University and a
PhD in English from the University of Louisiana-Lafayette. He has worn
many hats in libraries, including systems administrator, information
literacy coordinator, reference librarian, and head of serials. He has
published articles on librarianship, horror literature, and popular culture
studies in Aickman Studies, Technical Services Quarterly, Codex: The
Journal of the Louisiana Chapter of the ACRL, portal, Collaborative
Librarianship, Dissections, and Louisiana Libraries. He has also had
chapters published in Dracula’s Daughters: The Female Vampire on
Film, Ramsey Campbell: Critical Essays on the Modern Master of
Horror, Informed Transitions: Libraries Supporting the High School
to College Transition, Crossing Traditions: American Popular Music in
Local and Global Contexts, and Icons of Horror and the Supernatural:
An Encyclopedia of Our Worst Nightmares. Fonseca is also co-author
of the Hooked on Horror genreflecting series, as well as Read On…
Horror. His upcoming co-authored book with ABC-CLIO is titled
Encyclopedia of the Zombie: The Walking Dead in Popular Culture
and Myth. At present he is working on a co-authored book on Richard
Matheson for Scarecrow Press.

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