Chapter 6
Buying and Selling Blogs
Over the past couple of years, we have seen some high-profile blogs changing hands for some tidy sums of money—upwards of five figures for well-known properties.
It started with domains and traditional websites, but now blogs are carving a market unique to website sales.
The most publicized sale probably was that of Blog Herald, www.blogherald.com, which has been bought and sold a couple of times. One of the blogs I helped found, Performancing (http://performancing.com), also attracted a lot of attention and speculation when it changed hands in early 2007.
Though the sums involved often surprise people outside of the blogging community, once you start thinking of blogs as a business asset it is easy to understand how they will start to become traded as such.
As more people hear about the money being made, of course they are piling in to see if they can get their share, too. This chapter is all about how you, too, can buy and sell blogs for profit.
Introduction to Buying and Selling Blogs
Buying and selling blogs is like any form of property trading. You have buyers, sellers, brokers, and even people who buy to sell (flip) online properties. Just like buying and selling physical property, there are risks, scams, and fraudsters, so do your research before getting involved.
Why Sell?
The first question we have to address is, why would someone sell a blog they have put so much effort into building up? For a number of reasons:
- Profit—As you might ...
