
430 Process Techniques for Engineering High-Performance Materials
Keeping the Business
When you stop talking, you’ve lost your customer. When you turn your
back, you’ve lost her.
Estée Lauder
Large companies in the processed food business have multiple cooking
laboratories to evaluate and demonstrate products in a variety of applica-
tions. Some have a kitchen layout for each major class of customer. A few
are exact duplicates of the cooking facilities in specic chains, such as
McDonalds. These test kitchens permit the FFU evaluation of products in
a realistic customer setting. Development teams can understand the envi-
ronment that the products ...