74 Process Techniques for Engineering High-Performance Materials
embarrassing defeat, the army retained outdated weapons for the rest of the
century.
Is your organization hostile toward new ideas? It need not passionately
embrace every new idea, just not reject them immediately. Most companies
insist that they support and nurture innovation. Despite good intentions,
creativity is discouraged in many ways.
Cultural barriers to innovation:
• Cranky support systems block new approaches, especially those
that are truly novel. This includes ISs that cannot account for items
outside the existing data structure.
• Overburdened sales and customer service functions are reluctant to
call on a completely new class of customers to gather leads. Incentiv ...