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Finding Product Opportunity
Which concepts should we develop into products? And, more importantly, which
product opportunities can be ignored or deferred? Why must the character of the
company dictate the R&D organization’s structure and choice of projects?
You can’t just ask customers what they want and then try to give that to
them. By the time you get it built, they’ll want something new.
Steve Jobs
In the early 1970s, Philips Electronics led the race to create the digital storage
of music and video. Laser technology allowed rapid access to vast amounts of
digital data on rotating surfaces, compared to the incumbent analog methods.
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