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Prioritizing Project Proposals
Which activities should be the R&D priority? How can we compare the potentials of
dissimilar opportunities? What is the right balance of projects in the portfolio?
The rst principle is that you must not fool yourself and you are the easi-
est person to fool.
Richard P. Feynman
Edwin Land developed two completely different processes for making
polarized lters in the 1930s before he achieved fame with instant photog-
raphy. The name Polaroid derived from the company’s original technology.
Land’s rst process employed a crystalline form of iodoquinine sulfate, which
was known to act as a polarizer. Earlier researc ...