
133Prioritizing Project Proposals
to Leonard da Vinci. However, if you want to generate cash ow, being ahead
of your time is the kiss of death. If your product concept relies on process
technology that exceeds current performance standards, then the chance of
success drops signicantly.
In the long run, the proposed product must be efciently and consistently
produced to sell it protably. This might be done by an outsourced vendor or
in your own world-class facility. Failing at this, all the other careful develop-
ment work is in vain. It is best to reach this conclusion early in the project,
rather than at the end.
Project Review
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