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Managing Customer Expectations
How do we communicate the issues of process dependency to our customers? How
can we turn that negative into a positive in their eyes?
Start with the idea that you can’t repeal the laws of economics. Even if
they are inconvenient.
Larry Summers
The design engineers who select engineered materials for their products
rarely have all the necessary information concerning the performance of
your products. The properties of traditional materials are well documented
in engineering handbooks and design guides. But, a balanced perspective on
new materials is hard to come by. Few suppliers are anxious to publicize the