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Produce Powerful Presentations (Collection) by Jerry Weissman

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31. Shady Characters: The Wrong Way and the Right Way to Build Text

The default for building text in Microsoft PowerPoint—and the universal practice in presentations—is to dim the outbound bullet by turning it gray, making it almost disappear into the background, as if to say, “I’m done with that item.”

Small problem: You’re not quite done with it, for it is still partially visible to your audience, as in Figure 31.1.

Figure 31.1. Dimming an outbound bullet

image

If your audience wants to refer to one of the earlier bullets, they have to squint to see it. That’s a slight discomfort for your audience, but a discomfort nonetheless. If instead you changed ...

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