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Produce Powerful Presentations (Collection) by Jerry Weissman

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68. Madoff and Cramer Plead Guilty: How to Respond When Guilty as Charged

In an ironic coincidence, two prominent public figures pleaded guilty on the same day in March 2009: Bernie Madoff to a judge, and Jim Cramer to Jon Stewart. Mr. Madoff, caught red-handed on 11 felony counts of swindling stocks, had to confess; Mr. Cramer, caught red-handed of hyping stocks, did not. Hyperbole is not a crime—yet. But if Mr. Cramer’s admissions were an effort to tell the public that he intended no malice, he could have done so more positively. Instead, he withered in the line of Mr. Stewart’s fire.

Jim Cramer certainly had the wherewithal to stand up for himself in a contentious exchange, such as his appearance on The Daily ShowF68.1 was sure to be. As a ...

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