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Produce Powerful Presentations (Collection) by Jerry Weissman

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75. Presentation Graphics Meet Linguistics: Symmetry in Graphics Design

Matt Vasey, the Director of the American Distribution Channel at Microsoft Corporation, was a participant in a Power Presentations program held at Microsoft’s Redmond, Washington, campus. During the session on graphics design, one of his colleagues showed a bullet slide arranged in the format shown in Figure 75.1. Matt gave his commentary about the content and then concluded, “I’m not crazy about that glottal stop.”

image

Figure 75.1. Unattractive spacing in bulleted lines

His words brought me up short.

A glottal stop is an esoteric phonetics term that refers to an action of the ...

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