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Producing for TV and New Media, 3rd Edition
book

Producing for TV and New Media, 3rd Edition

by Cathrine Kellison, Dustin Morrow, Kacey Morrow
February 2013
Beginner content levelBeginner
391 pages
15h 37m
English
Routledge
Content preview from Producing for TV and New Media, 3rd Edition

Chapter 1

What does a TV Producer Really Do?

The definition of a producer: An idealist, a realist, a practical dreamer, a sophisticated gambler, and a stage-struck child.

Oscar Hammerstein

I.  The Producer’s Domain

Television has affected—and reflected—the culture of global communications for over a half-century. And now, the explosion of new media is demonstrating a similar impact, as it bursts onto the scene with innovative possibilities and real challenges. Even the very word itself, “television,” takes on new meaning. ...

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Publisher Resources

ISBN: 9780240818979