Producing for TV and New Media, 3rd Edition

Chapter 1

What does a TV Producer Really Do?

The definition of a producer: An idealist, a realist, a practical dreamer, a sophisticated gambler, and a stage-struck child.

Oscar Hammerstein

This Chapter’s Talking Points

I.	The Producer’s Domain
II.	Defining a TV and New Media Producer
III.	The Many Roles of a Producer
IV.	Producers’ Titles and Job Descriptions
V.	The Need for People Skills

I.  The Producer’s Domain

Television has affected—and reflected—the culture of global communications for over a half-century. And now, the explosion of new media is demonstrating a similar impact, as it bursts onto the scene with innovative possibilities and real challenges. Even the very word itself, “television,” takes on new meaning. ...