Chapter 6

Pitching and Selling the Project

If a story is in you, it has got to come out.

William Faulkner

I.  Pitching and Selling: The Big Picture

Your idea for a project is great. You’re confident that it’s a perfect fit for NBC, or HBO, or maybe it could be a breakthrough online series. But you have to sell it first, and selling your project is a real challenge. Because getting the green light might depend entirely on your pitch, this pitch process can be stressful for even a seasoned producer.

In reality, a pitch is just a sales job: you’re appealing to someone in ...

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