February 2013
Beginner
391 pages
15h 37m
English
Chapter 6
Pitching and Selling the Project
If a story is in you, it has got to come out.
William Faulkner
This Chapter’s Talking Points
I. Pitching and Selling: The Big Picture
Your idea for a project is great. You’re confident that it’s a perfect fit for NBC, or HBO, or maybe it could be a breakthrough online series. But you have to sell it first, and selling your project is a real challenge. Because getting the green light might depend entirely on your pitch, this pitch process can be stressful for even a seasoned producer.
In reality, a pitch is just a sales job: you’re appealing to someone in ...