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Producing Video Podcasts by Mark Weiser, Richard Harrington

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1

THE BUSINESS CASE FOR PODCASTING

There are several differing opinions on the importance of podcasting. The meaning of the term podcasting is often debated; some take a broader view that includes the use of streaming video and web players, while others adhere to a stricter definition of downloadable media using syndication technology. What most agree upon, though, is that the world of digital media is constantly changing.

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Portable entertainment and education has gone truly portable with devices like the Apple iPhone

Podcasting is a symbol of that change. It is possible for a podcaster to reach out and connect with large audiences. These audiences ...

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