CHAPTER 4

Reporting Business Research

Business research reports are often classified as information or analytical reports. An information report provides comprehensive data related to a business problem along with interpretation of the data, but it offers no conclusions or recommendations. An analytical report involves conclusions and may also present recommendations. This chapter includes a comprehensive analytical report prepared in manuscript format.

Report Body

The report body must be a complete document that presents all details of the study, from its introduction to its summary (information report) or to its conclusions and recommendations (analytical report). Since the report body should be a coherent unit, it begins with the report title, ...

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