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Product Design for the Web: Principles of Designing and Releasing Web Products by Randy J. Hunt

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Chapter 8. Ship Early. Ship Often.

Creators traditionally spend as much time as necessary to create the best possible product. Then, only when it is completely finished, will they share it with others. As with a bust on a plinth, the intention is to unveil a flawless, fully realized artifact to the world. This attitude grew out of the non-malleability of the resources that produced tangible products.

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But with product design for the Web, we have almost complete malleability. Changes can be made, and they can be made frequently. We can adjust our ways of thinking to become more flexible creators, and creators of flexible systems. We can build on ...

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