AIDA (analysis of interconnected decision areas) Method used to understand how one design decision affects the options available to other decisions in a large-scale project.
Alpha prototype An alpha prototype (also commonly referred to as a proof of principle model) is the initial attempt to evaluate some aspect of the intended design without trying to exactly simulate the visual appearance, choice of materials, or intended manufacturing process. Such prototypes are used to identify which design concepts are worth pursuing and where further development and testing are required.
Analogical thinking The transfer of an idea from one context to a new one.
Anthropometric data Anthropometry, literally meaning “measurement of humans,” refers ...