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Product Design by Paul Rodgers, Alex Milton

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Interview

Where do you look for inspiration?

Inspiration is a strange thing. Often one idea leads to another and one project leads to another. Sometimes it could be an image, a thought, or a discussion with a friend; a passing remark or an observation of a new situation. All of this and more could inspire or motivate me to create or think of a new way of doing something. But I would like to mention another important source of inspiration has been closely collaborating with industrialists, such as Paolo Avvanzini of Erreti, Eugenio Perazza of Magis, Alberto Alessi of Alessi, Giulio Cappellini of Cappellini, and Vittorio Livi of Fiam. These are very inspiring personalities in the design industry.

What have you learned from other designers, past ...

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