O'Reilly logo

Product Design by Paul Rodgers, Alex Milton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Concept generation

Successful designers use a variety of techniques for generating concept design proposals that address the requirements laid out in the PDS. These techniques involve extensive user research aimed at understanding functional needs and social/cultural interactions. Designers need to study the cognitive processes involved in the usage of their designs, the emotional issues surrounding a design, and investigate the events/ceremonies related to its context.

The methodologies explored in this section are based on the premise that designers must clearly illustrate the processes undertaken on design projects and demonstrate that the ability to model concepts abstractly and physically is a key part of a designer’s professional armory. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required