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Product Design by Paul Rodgers, Alex Milton

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Creating a product

Typically, the creation of a new product begins with an idea and ends with the production of a physical artifact. The creation of any new product is a collaborative venture involving many individuals working together as a team. There are many different disciplines involved in the process. Some of the key people involved include product designers, engineers, anthropologists (who study the origin, behavior, and the physical, social, and cultural development of people), marketing personnel, sales staff, ergonomists, manufacturers, clients, and customers.

Four key functions are almost universally involved in new product design and development:

Design

The design team is responsible for the overall physical form of the product that ...

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