O'Reilly logo

Product Design by Paul Rodgers, Alex Milton

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

About this book

The aim of this book is to bridge the gap between traditional product design education and the fast-moving world of contemporary product design practice by demystifying the discipline and offering a variety of routes to a successful product design career. The text provides a general framework for the study and practice of product design, intended for use as a starting point for devising personal product design strategies.

Over the years, many models of the design process have been developed. There are descriptive and prescriptive models and many of these historical models suggest a strict linear design process. This book, however, stresses that the modern design process is highly flexible, iterative, dynamic, and often overlapping, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required