Product-Led Growth Companies Find a New Way to Serve Customers
Companies from Zoom to Slack lean on the product itself to find customers, convert them to paying, and drive rapid growth in revenues and services â without adding more staff.
Not so long ago, companies of all types gave most of their attention to the human tasks performed in interfacing with customers. They focused carefully on processes like providing recommendations, taking orders seamlessly, and cross-selling and upselling.
Today, however, many software companies are embedding these processes in software, relying as little as possible on human customer contact for their sales, marketing, and service functions. These ...
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