“The problem with prototypes is that they don’t always work”— Laurie Anderson
Human beings are visual creatures. The shiny new MacBook, glossy new sports car, or rare designer apparel instantly capture our attention. A product manager may have a crystal-clear idea of what the product looks like in their head even before formal design is kicked off, but it’s tough to communicate the vision to management or the team. If the team you’re on doesn’t have budget for a UI / UX designer before the software development cycle is kicked off, the product manager will absorb the responsibility ...
