© Aswin Pranam 2018
Aswin PranamProduct Management Essentialshttps://doi.org/10.1007/978-1-4842-3303-0_18

18. Product Strategy

Aswin Pranam
Santa Clara, California, USA
“Incremental innovation is basically just adjusting for inflation”
—@BoredElonMusk twitter account
Innovation is a term that penetrated the business and technology lexicon ages ago and still billed as the only way to stay relevant in the information age. New product entering the market? Innovative. Software update? Innovative. Slight refresh of a couple UI components? Innovative. When everything is labeled as being innovative, nothing really is.
Businesses forget that as they’re managing and developing in-house innovation hubs, other companies are doing the same. Absolute ...

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