Book description
A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes to delivering on company strategy.
This practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.
Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, or business owner, this book will show you how to:
- Articulate an inspiring vision and goals for your product
- Prioritize ruthlessly and scientifically
- Protect against pursuing seemingly good ideas without evaluation and prioritization
- Ensure alignment with stakeholders
- Inspire loyalty and over-delivery from your team
- Get your sales team working with you instead of against you
- Bring a user and buyer-centric approach to planning and decision-making
- Anticipate opportunities and stay ahead of the game
- Publish a comprehensive roadmap without overcommitting
Publisher resources
Table of contents
- Praise for Product Roadmaps Relaunched
- Foreword
- Preface
-
1. Relaunching Roadmaps
- What Is a Product Roadmap?
- Key Terms and How We’re Using Them
- Where Did Product Roadmaps Come From?
- Requirements for a Roadmap Relaunch
- A Roadmap Should Put the Organization’s Plans in a Strategic Context
- A Roadmap Should Focus on Delivering Value to Customers and the Organization
- A Roadmap Should Embrace Learning
- A Roadmap Should Rally the Organization Around a Single Set of Priorities
- A Roadmap Should Get Customers Excited About the Product Direction
- A Roadmap Should Not Make Promises a Team Cannot Deliver On
- A Roadmap Should Not Require Wasteful Up-Front Design and Estimation
- A Roadmap Should Not Be Conflated with a Release Plan or a Project Plan
- Summary
- 2. Components of a Roadmap
- 3. Gathering Inputs
-
4. Establishing the Why with Product Vision and Strategy
- Mission Defines Your Intent
- Vision Is the Outcome You Seek
- Values Are Beliefs and Ideals
-
Product Vision: Why Your Product Exists
- Value Proposition Template
- Example for Our Wombat Hose
- Duality of Company and Customer Benefit
- Product Strategy: How You Achieve Your Vision
- Objectives and Key Results
- The 10 universal business objectives
- Key results (and metrics)
- Outcome Versus Output
- Timing
- Case Study: SpaceX
- Business Objectives
- Themes
- Key Results
- Summary
- 5. Uncovering Customer Needs Through Themes
- 6. Deepening Your Roadmap
- 7. Prioritizing–with Science!
- 8. Achieving Alignment and Buy-in
-
9. Presenting and Sharing Your Roadmap
- Why to Share Your Roadmap Internally
- Why to Share Your Roadmap Externally
- The Risks of Sharing
- Presenting the Roadmap to Stakeholders
- What the Development Team Needs in a Roadmap
- What Sales and Marketing Need in a Roadmap
- What Executives Need in a Roadmap
- What Customers Need in a Roadmap
- The Roadmap Presentation
- Preparation
- Case Study: Chef.io’s Roadmap Presentation
- Summary
- 10. Keeping It Fresh
- 11. Relaunching Roadmaps in Your Organization
- Index
- About the Authors
Product information
- Title: Product Roadmaps Relaunched
- Author(s):
- Release date: October 2017
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491971673
You might also like
audiobook
Product Roadmaps Relaunched
A good product roadmap is one of the most important and influential documents an organization can …
book
Product Management in Practice, 2nd Edition
Product management has become a critical function for modern organizations, from small startups to corporate enterprises. …
book
Product Management in Practice
Product management has become a critical connective role for modern organizations, from small technology startups to …
video
Product Management Fundamentals
Positioned at the intersection of business, design, and technology, product management has emerged as one of …