Skip to Main Content
Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Seite
A. Produktinnovation 2
1. Neuproduktkonzept 3
1.1 Innovation 3
1.1.1 Innovationsarten 3
1.1.2 Innovationsneigung 5
1.1.2.1 Pionier 6
1.1.2.2 Früher Folger 10
1.1.2.3 Modifikator 11
1.1.2.4 Nachzügler 13
1.2 Ideenfindung 15
1.2.1 Ideenquellen 15
1.2.2 Kreativitätstechniken 16
1.2.2.1 Anforderungen 16
1.2.2.2 Logisch-diskursive Verfahren 17
1.2.2.2.1 Morphologischer Kasten 1
1.2.2.2.2 Funktional-Analyse 20
1.2.2.2.3 Sonstige Verfahren 21
1.2.2.3 Intuitiv-laterale Verfahren 21
1.2.2.3.1 Brainstorming 2
1.2.2.3.2 Methode 6 3 5 24
1.2.2.3.3 Synektik 27
1.2.2.3.4 Bionik 31
1.2.2.3.5 Sonstige Verfahren 32
1.2.2.4 Systematische Verfahren 33
1.2.2.4.1 Eigenschaftsliste ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Das WordPress-5-Buch, 4th Edition

Das WordPress-5-Buch, 4th Edition

Moritz Sauer
Projektmanagement kurz & gut

Projektmanagement kurz & gut

Daniel Brönimann, Christoph Bommer

Publisher Resources

ISBN: 9783486705232