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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Aaker, David A.: Strategisches Marktmanagement, Wiesbaden 1989
ders.: Building Strong Brands, New York et al 1996
ders.: Management des Markenwertes, Frankfurt a.M. 1992
ders./Joachimsthaler, E.: Brand Leadership, New York et al 2000
Abell, David F.: Defining the Business, The Starting Point of Strategic Planning, Engle-
wood Cliffs 1980
ders.: Strategic Windows, in: Journal of Marketing, 42. Jg., No. 3/1978, S. 21 - 35
ders../Hammond, J.S.: Strategic Market Planning, Englewoods Cliff, N.Y. 1979
Adam, D.: Planung und Entscheidung, Modelle - Ziele - Methoden, 4. Auflage, Wiesba-
den 1997
ders.: Komplexitätsmanagement, Wiesbaden 1998
ders./Rollberg, R.: ...
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Publisher Resources

ISBN: 9783486705232