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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Durö, R./Sandström, B.: The basic principles of marketing Warfare, Chichester et al
1988
Dyllick, T.: Management der Umweltbeziehungen, Wiesbaden 1989
Eastluck, J.O. (Ed.): New Product Development, New York 1968
Easton, G.: Competition and Marketing Strategy, in: European Journal of Marketing,
No. 2/1987, S. 31 - 49
Ebel, B.: Qualitätsmanagement, Herne-Berlin 2000
Ebert, G./Koinecke, J./Peemöller, V.H.: Controlling, 6. Auflage, Landsberg a.L. 1996
Ehrenspiel, K.: Integrierte Produktentwicklung, München-Wien 1995
Ehrmann, H.: Unternehmensplanung, 3. Auflage, Ludwigshafen 1999
ders.: Marketing-Controlling, 3. Auflage, Ludwigshafen 1999
Eisenhardt, K.M./Brown, ...
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Publisher Resources

ISBN: 9783486705232