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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Frank, R.E./Massey, W.F./Wind, Y.: Market Segmentation, Englewood Cliffs/N.J. 1972
Franke, R./Zerres, M.P.: Planungstechniken, 5. Auflage, Frankfurt a.M. 1999
Franz, K.-P./Kajüter, P. (Hrsg.): Kostenmanagement, Frankfurt a.M. 1998
Freeman, R.E.: Strategic Management - a stakeholder approach, Boston et al 1984
Frehr, H.-U.: Total Quality Management, München-Wien 1993
Frese, E.: Grundlagen der Organisation, Konzept - Prinzipien - Strukturen, 7. Auflage,
Wiesbaden 1998
Freter, Hermann: Marktsegmentierung, Stuttgart u.a. 1983
ders.: Marktsegmentierung, in: Diller, H. (Hrsg.): Vahlens Großes Marketing Lexikon,
München 1992, S. 733 - 738
ders.: Markenpositionierung. ...
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Publisher Resources

ISBN: 9783486705232