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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
ders.: Die Identifizierung von Marktsegmenten, Berlin 1978
Kamiske, Gerd F.: ABC des Qualitätsmanagements, München-Wien 1996
diess.: ABC des Qualitätsmanagements, München-Wien 1996
ders. (Hrsg.): Die Hohe Schule des Total Quality Management, Berlin u.a. 1994
ders./Brauer, Jörg Peter: Qualitätsmanagement von A - Z, 2. Auflage, München-Wien
1995
Kapferer, J.-N.: Die Marke- Kapital des Unternehmens, Landsberg a.L. 1992
ders.: Strategic Brand Management - Creating and sustaining Brand Equity long term,
2. Ed., London 1999
Karlöf, B.: Unternehmensstrategie, Frankfurt a.M. 1991
Karst, Klaus: Strategisches Management, Berlin 1998
Kaufer, E.: Die Bestimmung ...
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Publisher Resources

ISBN: 9783486705232