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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Markets and Organization, in: European Management Journal, Vol. 14, No. 2/1996, S.
121 - 138
Sander, Matthias: Die Bestimmung und Steuerung des Wertes von Marken, Heidelberg
1994
Sandler, G.: Herstellermarken, in: Bruhn, M. (Hrsg.): Handbuch Markenartikel, Band 1,
Stuttgart 1994, S. 43 - 56
Sands, S.: Problems of Organising for effective new Product Development, in: Europe-
an Journal of Marketing, Vol. 17, No. 4/1983, S. 18 - 33
Sattler, H: Markenpolitik, Stuttgart 2000
ders.: Monetäre Bewertung von Markenstrategien für neue Produkte, Stuttgart 1997
ders.: Markenstrategien für neue Produkte, in: Esch, F.-R. (Hrsg.): Moderne Markenfüh-
rung, 2. Auflage, ...
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Publisher Resources

ISBN: 9783486705232