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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Seite
Ablauforganisation 761
Absatzprognose 64
Absatzprognose, Analytische 76
Absatzprognose, Deskriptive 72
Abweichungsanalyse 501
AHP-Analyse 461
Altersquerschnittsanalyse 495
Anbieterauswahl 218
Angebotsbewertung 217
Angebotseinholung 215
Anfrage 214
Anlagen 226
Balanced scorecard 983
Baukastenprinzip 625
Benchmarking 841
Bionik 31
Brainstorming 21
Branchen-Analyse 484
Branding 371
Brand management 376
Break even-Analyse 816
Budgetierung 772
Budgetsystem 772
Business mission 439
Business process reengineering 743
Capital asset pricing model 678
Center-Bildung 10
Dachmarke 273
Deckungsbeitragsflussrechnung 815
Deckungsbeitragsrechnung 788
Deming Application Prize ...
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Publisher Resources

ISBN: 9783486705232