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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Seite
2.3.3 Netzwerk-Analyse 463
3. Programmanalyse 468
3.1 Marktfeld-Abgrenzung 468
3.1.1 Kernkompetenz 468
3.1.2 Strategisches Geschäftsfeld 475
3.1.3 Strategische Geschäftseinheit 481
3.1.4 Branchen-Analyse 484
3.1.4.1 Lieferanten 484
3.1.4.2 Abnehmer 485
3.1.4.3 Substitutionsgutanbieter 487
3.1.4.4 Potenzielle Konkurrenten 488
3.1.4.5 Aktuelle Konkurrenten 489
3.2 Einfache Analyseverfahren 493
3.2.1 Struktur-Analyse 493
3.2.1.1 Umsatzanteil 493
3.2.1.2 Altersquerschnitt 495
3.2.2 Umfeld-Analyse 497
3.2.3 Ressourcen-Analyse 498
3.2.4 Potenzial-Analyse 500
3.2.5 Abweichungs-Analyse 50
3.2.6 Engpass-Analyse 503
3.3 Komplexe Analyseverfahren 506
3.3.1 Space-Analyse ...
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Publisher Resources

ISBN: 9783486705232