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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Seite
4.3.1.1.1 Einführungsplanung 632
4.3.1.1.2 Entscheidungssituation 636
4.3.1.2 Elimination 642
4.3.1.2.1 Kriterien 643
4.3.1.2.2 Verbundeffekte 645
4.3.2 Programmvariation 647
4.3.2.1 Ausprägungen 647
4.3.2.2 Veränderungsrichtung 652
4.3.3 Programmkonstanz 653
4.3.3.1 Produktvariable 653
4.3.3.1.1 Produktart 654
4.3.3.1.2 Produktform 658
4.3.3.1.3 Produktgrafik 659
4.3.3.1.4 Produktgeruch 661
4.3.3.1.5 Produktsound 663
4.3.3.2 Organisationsform 664
4.3.3.2.1 Stellenplanung 664
4.3.3.2.2 Stellenbesetzung 667
4.4 Strategiebewertung 671
4.4.1 Kriterienliste 675
4.4.2 Profilmethode 676
4.4.3 Capital asset pricing model 678
4.4.4 Performance measurement 679
4.4.5 ...
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Publisher Resources

ISBN: 9783486705232