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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Seite
Abb. 1: Innovationsneigung 7
Abb. 2: Morphologischer Kasten (Beispiel) 18
Abb. 3: Methode 6 3 5 (Beispiel) 25
Abb. 4: Ablauf einer Synektiksitzung 28
Abb. 5: Technologieentwicklung 50
Abb. 6: Technologie-Portfolio 56
Abb. 7: Innovations-Portfolio 57
Abb. 8: Testmarktauswertung (Beispiel) 61
Abb. 9: Intuitive Prognose 65
Abb. 10: Delphi-Methode 67
Abb. 11: Szenario-Technik 69
Abb. 12: Systematische Prognose 71
Abb. 13: Kurzfristige Prognose 73
Abb. 14: Langfristige Prognose 75
Abb. 15: Prognosearten 78
Abb. 16: Organisations-Konfiguration 87
Abb. 17: Einlinienorganisation 88
Abb. 18: Mehrlinienorganisation 89
Abb. 19:
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Publisher Resources

ISBN: 9783486705232