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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
Seite
Abb. 45: Markeneigenschaften 247
Abb. 46: Markenstrategien 257
Abb. 47: Horizontale Markentypen (I) 258
Abb. 48: Horizontale Markentypen (II) 258
Abb. 49: Rangemarken 264
Abb. 50: Singulärmarken 276
Abb. 51: Beispiele horizontaler Markenarchitekturen 278
Abb. 52: Vertikale Markentypen (I) 280
Abb. 53: Vertikale Markentypen (II) 280
Abb. 54: Absenderbezogene Markentypen (I) 292
Abb. 55: Absenderbezogene Markentypen (II) 292
Abb. 56: Handelsmarke 294
Abb. 57: Kollektivmarke 298
Abb. 58: Subsidiärmarke 302
Abb. 59: St.Galler Führungssystem 329
Abb. 60: Strategieraster für Markenerfolg 330
Abb. 61: Markenstellung 333
Abb. 62: Markenherausforderer ...
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Publisher Resources

ISBN: 9783486705232