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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
AFG Alkoholfreie Getränke
AHP Analytic hierarchy process
AIO Attitudes, Interests, Opinions
AV Audiovision
B-t-b Business to business (Firmenkundengeschäft)
B-t-c Business to consumer (Privatkundengeschäft)
BGB Bürgerliches Gesetzbuch
BPR Business process reengineering
BSC Balanced scorecard
CAD Computer aided design
CBA Control group before and afterwards
CF Cash-flow
CFROI Cash-flow Return on investment
CI Corporate identity
CIM Computer integrated manufacturing
c.p. ceteris paribus
Cw Luftwiderstandsbeiwert
DCF Discounted cash-flow
DIN Deutsche Industrie Norm
DoE Design of sxperiments
DSD Duales System Deutschland
DSS Decision support system
EAN Europäische Artikel ...
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Publisher Resources

ISBN: 9783486705232