
AFG Alkoholfreie Getränke
AHP Analytic hierarchy process
AIO Attitudes, Interests, Opinions
AV Audiovision
B-t-b Business to business (Firmenkundengeschäft)
B-t-c Business to consumer (Privatkundengeschäft)
BGB Bürgerliches Gesetzbuch
BPR Business process reengineering
BSC Balanced scorecard
CAD Computer aided design
CBA Control group before and afterwards
CF Cash-flow
CFROI Cash-flow Return on investment
CI Corporate identity
CIM Computer integrated manufacturing
c.p. ceteris paribus
Cw Luftwiderstandsbeiwert
DCF Discounted cash-flow
DIN Deutsche Industrie Norm
DoE Design of sxperiments
DSD Duales System Deutschland
DSS Decision support system
EAN Europäische Artikel ...