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Produktmanagement, 6th Edition
book

Produktmanagement, 6th Edition

by Werner Pepels
April 2013
Intermediate to advanced content levelIntermediate to advanced
1077 pages
135h 25m
German
De Gruyter Oldenbourg
Content preview from Produktmanagement, 6th Edition
KKP Kundenkontaktprogramm
KKV Komparativer Konkurrenz-Vorteil
KMU Klein- und Mittelunternehmen
KVP Kontinuierlicher Verbesserungs-Prozess
LEH Lebensmitteleinzelhandel
LNK Lohnnebenkosten
LSP Leitsätze zur Selbstkosten-Preisermittlung
MAIS Marketing-Informations-System
MRS Management reporting system
OEM Original equipment manufacturer (Erstausstatter)
OLAP Online analytical processing
OTC Over the counter (nicht rezeptpflichtige Arzneimittel)
PIMS Profit impact of market strategies
PLQ Preis-Leistungs-Quotient
PM Produktmanager
POS Point of sale
PR Public relations
ProdSG Produktsicherungsgesetz
QFD Quality function deployment
ROI Return on investment
ROS Return ...
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Publisher Resources

ISBN: 9783486705232